Prop. 19 Supporters Launch Final Media Push to Pass Historic Marijuana Initiative

The Drug Policy Action committee supporting California ‘s historic marijuana legalization initiative launched its final efforts to secure victory for Proposition 19.

The campaign focuses on youth voter mobilization and includes substantial advertising on Southern California urban radio stations as well as tens of millions of online impressions on Google and Facebook. As previously announced, a get-out-the-youth-vote ad is already running on Comedy Central ‘s Daily Show and Colbert Report. In addition, Drug Policy Action has placed four full-page ads in the Los Angeles Times, a three-page “wrap” of Monday ‘s main section and a full page ad in Sunday ‘s paper featuring former San Jose police chief Joe McNamara, star of the Prop. 9 campaign ‘s television commercial released this week (http://yeson19.com/ad/).

“In the final days of this historic campaign, millions of Californians will be exposed in every media platform to the Yes on 19 message,” said Stephen Gutwillig, California director of Drug Policy Action. “We ‘re communicating to young voters in particular because they bear the brunt of marijuana enforcement and their turn-out is crucial to Tuesday ‘s outcome.”

Here are details and links to each component of Drug Policy Action ‘s campaign:

Radio Ad: http://www.youtube.com/watch?v=92I4-1mXG-c

Outlets (all Southern California): KPWR-FM 105.9 “Power 106,” KDAY-FM 93.5, KBUE-FM 105.5 “Que Buena,” KSSE-FM 107.1 “Super Estrella,” and KXOL-FM 96.3 “Latino 96.3.”

Online Ads: http://thenewleaf.org/banners.html

Outlets: Google and Facebook

Television Ad: http://www.youtube.com/watch?v=PaYZn2f8IW8

Outlets: Playing yesterday through Monday on The Daily Show and Colbert Report on Comedy Central

Print Ad: http://drugpolicy.org/dpaction/prop19latimes.cfm

Running this Sunday in the Los Angeles Times