Tommy McDonald is director of multimedia. After earning his B.A. at Tennessee State University, McDonald began his career as a sports writer for The Nashville Banner in 1991. He was a community news reporter at The Sacramento Bee and a local sports editor for ANG Newspapers, which owns The Oakland Tribune. McDonald also worked as a freelance writer and consultant for several years.
After an eight-year journalism career, McDonald made the transition into public relations in late 1998, joining Communication Works, a San Francisco-based nonprofit public relations firm in the public interest. During his tenure, Communication Works became the largest such PR firm on the West coast. In early 2001, Communication Works merged with Fenton Communications, the nation’s largest public interest PR firm. In late 2001, he joined Children Now, a nationally recognized child advocacy organization based in Oakland. McDonald managed national media campaigns on social justice issues, such as juvenile justice, consumer litigation, affordable housing, drug policy, human rights and gun control.